A Look Beyond The Glamour of The Parade of Homes

How to Appreciate the Beauty Without Overlooking the Quality

By Shad D. Johnsen, CKD


With this article, I am venturing into sensitive territory.  Let me make it clear that my objective in writing this article is in no way a slander toward the builders, the parade of homes, or any other particular related professional.  The purpose, instead, is to identify the real value of a product, regardless of its appearance.

About four years ago, a friend of mine and his wife built and new home in Ivins.  Upon making the selection of products for the home, they came to the decision of a kitchen faucet.  The plumber, though well intended, suggested they “upgrade” to a low quality faucet.  No, they didn’t demote their choice, but instead the plumber thought that because this faucet looked nice, and was a new introduction, then it was the cream of the crop.

After three years of this faucet, they found that the base of the faucet was leaking, and that the moving parts had less mobility than before.  Needless to say, they were very disappointed in their “upgrade”.  I received a phone call from them in regards to the situation.  After I discussed the options available to them, we settled on a faucet that was more than twice the cost of their current faucet.  However, in this case, the faucet will last three to four times the life of the previous, if not longer.  They still lover their faucet.


How is a Homeowner to Know The Real Quality of a Product?

Many of the clients, that I work, with will constantly come to me for recommendations on product choices.  They appreciate a candid, thorough, and non-biased consideration of a product.  Though quality is most certainly the real preference, many find it out of their investment range.  And, indeed this may be the case sometimes.  However, for the most part, I can find a decent quality product as an appropriate price.

I believe that a homeowner should be able to find a designer or other building professional, such as a builder, who is very well educated in the building industry.  It is always helpful to have someone who is licensed, certified, and regularly educated in the field.  The marketplace changes too quickly to recommend a product just because everyone else uses it.

This brings me to my next point; the Joneses.  Purchasing products for a home should always be an individual process, one where the homeowner has to cater what is available to their particular needs.  So, without further due, let’s review a few suggestions on how to understand the real quality, while appreciating the beauty.


  1. Touch and Feel: Reach out and touch the products.  Open the cabinet drawers, turn on the faucet, or swipe your hand across the surface of the countertop.


  1. Common Sense: Many times a product’s features will be boasted by literature or a representative.  Consider the actual implementation of the benefits of this feature.  For instance:  Turned legs or arched toe kick on a raised vanity cabinet may be beautiful, but cleaning under the cabinet may be very difficult.


  1. It’s The Real Thing: Real wood usually performs better in most conditions than an imitation.  Concrete countertops are a good example of this.  My suggestion to clients to purchase concrete because of the characteristics of concrete, and not because they are trying to imitate granite or some other product.


  1. Reference to An Owner: Many times you will be able to find someone who already owns and uses the product to call for their opinion.  I have one client who tells me to have any client who is considering a particular dishwasher unit, to contact her for her comments.


  1. Point and Click: After finding a product that you consider researching, you can compare with other products, read consumers input, and study consumer product comparisons, all on the internet.


  1. Warranted Warranty: For the most part a manufacturer will place a healthy warranty on a product that they feel confident will perform for an extended period of time.  Sometimes, a manufacturer will use a warranty as a way to make the product appear better than it is.  So, I wouldn’t recommend this as the only determining factor.


When it comes down to it, the best way to confirm that a product is best suited for your application, is to identify your real needs and expectations from such a product, and see if the presented products benefits matches up.  One gentleman called our company recently and asked me about my suggestion for which of three different sink products would be best for him.  I first had to ask some questions about how he uses sinks, and what he expected from them before I could make a recommendation.  Upon doing so, he was then anxious to retrieve more information.

Now, go to the Parade of Homes armed with knowledge of ways to understand the quality of the product while appreciating the beauty.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *